The Magnum Pleasure Store
The Magnum Pleasure pop up store has been making appearances in Singapore the last few years and it is back again at ION Orchard! Except this time, it is here to stay. You can customise your own Make My Magnum with an array of 18 different toppings at their very first permanent, flagship Magnum Pleasure Store in Singapore.
Make My Magnum
According to Magnum, their “Make My Magnums, including the ice cream base and three toppings, retail for SGD8. You can customise your Make My Magnum with your choice of chocolate (white, classic or dark) and vanilla ice cream base, a sprinkle of 3 tempting toppings and thousands of flavour combinations, perfected with a Magnum chocolate drizzle of your choice and a classic M coin.”
Some of the toppings available include goji berries, speculoos, pretzels and even chili flakes! I was really curious as to how the chili flakes would taste with the ice cream. However, I decided to play safe and picked rose petals, cocoa nibs and golden nuggets, which are essentially mini candy balls.
Having picked my toppings, the staff took a generous scoop of each topping and poured them into a cocktail mixer before giving it a good shake to mix them all up. After dipping the ice cream in your preferred chocolate coating, they then pour the toppings onto the ice cream and finish it off with a drizzle of chocolate.
While I really enjoyed my Magnum creation, it would be nice to have more flavours to choose from apart from the vanilla ice cream base. I also expected more unique and exciting toppings considering the price, since we can get the usual magnum for about $3. A quick google search revealed that the toppings at other Magnum Pleasure stores around the world include black lava sea salt, pink almonds and blackberry crunch.
The store also has a coffee counter with beans exclusive to Magnum and even have their very own cocoa infused coffees, made exclusively for Singapore’s Magnum Pleasure Store. So if you are not a huge fan of ice cream, be sure to check out their coffee!
ION Orchard, B2-07